IN MOCEAN GROUP
The graphics featured below are currently used as promotional pieces for The InMocean Group.
InMocean is an umbrella company for multiple swimsuit brands. While at GCG, I am tasked with content planning, executing, and strategizing for three brands on multiple social media channels; Anne Cole, STUDIO Anne Cole, and Catalina. Each brand had unique brand standards and unique KPI’s.
I work alongside art directors, copywriters, paid media analysts, and account executives each month to produce organic and paid content. While maintaining brand tone, I am able to expand upon the brand’s original editorial and e-commerce photography with layout, post-production and typography. Below are examples of content I produced for the three brands.
ANNE COLE PAID - 2019
When working in the paid social space, I worked alongside strategists to create graphics based on client's sale requests. This video was an instagram sponsored post to promote their end of the season sale. We looked into their data and found one-pieces were selling the most, so we informed the creative from that knowledge. This was my first animation piece, and from that we created different images for different paid placements.
