NORTH TEXAS GIVING DAY

The North Texas Giving Day fundraising campaign for Genesis Women’s Shelter aimed to grow their occupational therapy program by building a second sensory room at their shelter. Occupational therapy helps both mom and child to develop skills to be able to perform meaningful daily activities. This campaign used features of occupational therapy rooms as the driving design element to point back to the mission. The social graphics and videos below were utilized on Facebook, LinkedIn and Instagram to encourage donors to join Genesis in their mission to end domestic violence.

DOMESTIC VIOLENCE AWARENESS MONTH

One in three Texan women will be abused in their lifetime. Genesis’ mission is to change that statistic from one in three to none in three. While the animations below depict various items in everyday life that seem normal to some, they just might be the trigger point for abusers. By promoting the videos below across all social channels, Genesis was able to raise awareness for this all too prevalent epidemic and provide an alternative for victims through their services.