MADISON CHURCHWELL

madisontchurchwell@gmail.com | 214-934-3052

linkedin.com/in/madisonchurchwell/


EDUCATION

BACHELOR OF SCIENCE

Hotel and Restaurant Administration

Oklahoma State University

2012-2016


SKILLS

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Adobe XD

Microsoft Suite

FinalSite

Video Editing

Social Media Management

Product Design

Photography

Project Management

CONTRACT WORK

Social Media Manager

Firehouse Agency

February-April 2024

Senior Content Producer and Account Specialist

June 2024 - Present

Designer, Content Producer | Johnson & Sekin

November 2022 - January 2024

  • Worked alongside a team of designers to create a new brand identity, print collateral and a website for a global cyber security company

  • Created all social video promotional content for Fuzzy’s Taco Shop and Local Hive Honey social channels including TikTok, Instagram and Facebook paid ads

  • Instagram reels produced for Fuzzy’s Taco Shop resulted in a 60% increase in engagement from Q1 to Q2 of 2023

  • Art directed campaigns for Genesis Women’s Shelter including a fundraising campaign for North Texas Giving Day and an awareness campaign for Domestic Violence Awareness Month

  • Instagram reels produces for GWS NTxGD resulted in a 70.7% increase from their median post reach and 1,400% more engagement than their average post

Digital Media Manager | Trinity Christian Academy

September 2020 - November 2022

  • Responsible for the content creation and management of all social media platforms for TCA including Instagram, Facebook, Twitter, YouTube and LinkedIn

  • Implemented promotional campaigns that led to a 32% engagement increase on both Instagram and Facebook

  • Maintains the school’s website and updates policies, procedures and standards

  • Designs graphics and edits videos for website and social media daily

  • Practices attention to detail when producing weekly newsletters, eblasts, crisis communications and notices to parents

  • Supports internal groups by creating event registrations and payment processes

  • Collaborates with the Director of Marketing to devise marketing strategy and support the school’s brand objectives

  • Ensures data remains updated between the school website and email provider


Associate Art Director | GCG Marketing

2019-2020

  • Spearheaded designs for three swimwear brands on both Instagram and Facebook by curating organic content and paid advertisements to drive e-commerce sales

  • Contributed to the rebrand of a national contact lens company from conception to product development

  • Executed creation of digital collateral for food and beverage client events to promote attendance and increase revenue


Graphic Designer | Learfield IMG College

2019

  • Worked with 200+ University Partners in building creative deliverables for both pre-sale mock ups and post-sale fulfillment in the traditional and digital space

  • Effectively communicated with internal Learfield IMG College departments to produce engaging and creative event graphics

  • Managed multiple projects and ensured completion despite quick timelines


People Operations Coordinator | TBG Partners

2018

  • Communicated effectively with a wide range of professionals, developing strong business relationships, and enhancing day-to-day operations

  • Edited client communications, presentations, and other materials for business development efforts

  • Served as the first point of contact between offices and a liaison between firmwide departments


Sales and Marketing Coordinator | Omni Hotels and Resorts

2016-2018

  • Assisted three Global Sales Regional Directors by running weekly reports, managing schedules and expenses while maintaining communication with the Marketing team

  • Provided the Global Sales team with necessary promotional pieces including print and digital media to showcase a variety of Omni Hotels & Resorts properties

  • Ran weekly production reports for monitoring pipelines and turndowns for individual directors and third-party agencies